Deutsche Bank Supporting the Eisteddfod in their Centenary Year

21 May 2008

Contact: Sari Cuming, Marketing Manager,

Source: Deutsche Bank International Limited

Location: Jersey

Supporting artistic development in Jersey is about more than just handing out money.

This year the Jersey Eisteddfod is celebrating its Centenary, with a number of special events, projects and activities planned throughout the year in recognition of this.

Deutsche Bank works with the Jersey Eisteddfod as one of its Community Partners and has been associated with the Eisteddfod for the past ten years. However, whilst the Bank is the Eisteddfod's lead sponsor, rather than just handing over a cheque, Deutsche Bank is actively involved in all of the Eisteddfod's activities and has been keen to work closely with the organisation to ensure that it enjoys a successful and memorable anniversary year.

As well as committing to funding the Eisteddfod, staff at Deutsche Bank also dedicate a significant amount of time and expertise to help promote its various events.

The Eisteddfod, which also receives sponsorship from Jersey Arts Trust, touches a wide range of families in the Island, from the very young, who perform during the Autumn Festival or enter their artwork at the Spring Festival, to the more senior members of our society who might produce intricate pieces of handicraft or needlework.

In 2007, the Deutsche Bank Festival of Creative Arts attracted 2,500 submissions whilst the Autumn Festival, the Deutsche Bank Festival of Performing Arts, attracted 4,500 entries. Twenty-four primary, all secondary and eight private schools participated in the Eisteddfod last year, making it a truly community-focused event.

In her role as marketing manager with responsibility for brand communications and corporate social responsibility, Sari Cuming is the main point of liaison between Deutsche Bank and the Eisteddfod. Sitting on the Eisteddfod Centenary and publicity committees, Sari works with the committee members to produce a range of advertising and marketing materials to support and promote the Eisteddfod's two main festivals.

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