Fostering Understanding through Music
1 June 2015
Contact: Sari Cuming
Source: Deutsche Bank Article
Location: Channel Islands
Increasingly for firms, effective community engagement is becoming more about building relationships than just donating money or supporting one-off projects.
Deutsche Bank's support of various community groups across the Channel Islands is a case in point. Having adopted a carefully formulated long-term community engagement strategy some years ago, it is focused on bringing about societal change and nurturing local talent through sport and the arts, by forming partnerships with specific groups that are pertinent to its business or that share similar cultural values.
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